2020 Audi A8 vs 2020 BMW 7 Series Comparison in Columbus, OH

There is simply nothing that announces your arrival quite like pulling up in a German-engineered luxury full-size sedan. The presence of such a vehicle is one of comfort, class and refinement. But you get even more refinement when you select the 2020 Audi A8. It's the finest full-size luxury sedan on the market today. And we aim to prove it! To do that, we'll need to compare our full-size car against segment rivals like the 2020 BMW 7 Series. The 7 Series is a popular competitor in this segment, but we'll show you below how the 2020 Audi A8 offers you even more value, prestige and performance.

Audi A8 Animating Taillights

2020 Audi A8 vs. 2020 BMW 740i: Design & Style

The 2020 Audi A8 is the most advanced luxury sedan on the road, and that becomes clear the moment you lay eyes on it. Standard dynamic turn indicators animate to signal your intentions, and will greet you when you unlock your vehicle as an added option. You also get 19" alloy wheels for a sporty yet upscale presence as standard on the 2020 Audi A8. On the 2020 BMW 7 Series, dynamic taillights aren't an option and 18" alloy wheels are standard.

And while the 2020 Audi A8 technically has a smaller trunk than the 2020 BMW 7 Series, it's even more practical since the rear seats fold down, allowing you to store bigger and awkward-shaped items when necessary. Folding rear seats aren't available on the 2020 BMW 7 Series.

Audi A8 Touchscreens

2020 Audi A8 vs. 2020 BMW 740i: Comfort & Technology

Both these vehicles feature an all-video gauge cluster, adjacent to a touchscreen multimedia system in the center stack -- but the 2020 Audi A8 gives you yet another standard touchscreen below the main display which you can customize to show your most-frequently-used functions. And with a 730-watt Bang & Olufsen premium audio system as standard on every 2020 Audi A8, you get a top-of-the-line audio listening experience, even in the entry-level 2020 Audi A8 models.

Furthermore, while both cars offer Apple CarPlay™ as standard, Android device owners are out of luck in the 2020 BMW 740i. That vehicle isn't available with Android Auto™ at all. Both these seamless smartphone syncing systems come standard on the 2020 Audi A8!

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Audi A8 Performance

2020 Audi A8 vs. 2020 BMW 740i: Performance & Drive

At the entry level, these full-size luxury cruisers both deliver 335 horsepower -- but with nearly 40 additional pound-feet of torque compared to the 2020 BMW 740i, the 2020 Audi A8 will feel quicker off the line. And since it comes standard with the legendary quattro® all-wheel-drive system, you'll enjoy tenacious traction, impressive handling response and superior wet weather control. All-wheel drive is an additional upgrade on the BMW 7 Series sedan.

Both cars also provide a serene ride with supreme isolation from bumps and cracks in the pavement thanks to a standard air suspension with dynamic damping control. They both also provide an 8-speed automatic transmission with paddle shifters.

Audi A8 Rear Seat Luxury

2020 Audi A8 vs. 2020 BMW 740i: Ultra-Luxury Options

At the entry level, these vehicles make fine daily drivers, highway cruisers and executive cars -- but if you're looking for a sedan that offers limousine levels of comfort for rear-seat passengers, the Audi A8 gives you more. Optional features on the Audi A8 include a comfort seat rear footrest with heating and foot massage functions, folding productivity tables and Matrix LED reading lights. You can't get features like these on the 2020 BMW 740i at all.

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Why Choose Audi At Audi Columbus?

Not only do you get a more powerful engine, a more sophisticated multimedia system and more head-turning style when you choose the 2020 Audi A8, you can get it all for less than the 2020 BMW 740i! The starting MSRP of the 2020 Audi A8 is just $85,200 -- $1,600 less than that of the 2020 BMW 740i. Experience the very best in luxury transportation by choosing Audi! We'll help you find the car that's right for you at a price you'll love at Audi Columbus.

2020 Audi A82020 BMW 7 Series
$85,200Starting MSRP*$86,800
335Standard Horsepower335
369Standard Torque (lb-ft)330
StandardAll-Wheel DriveAvailable Upgrade
Available UpgradePlug-In Hybrid PowertrainAvailable Upgrade
19" Aluminum Alloy WheelsStandard Wheels18" Aluminum Alloy Wheels
730-Watt, 17-Speaker Bang & Olufsen® SystemStandard Audio System464-Watt, 16-Speaker Harman Kardon® System 
StandardFolding Rear SeatNot Available
Available UpgradeRear Seat Footrest w/ Heating & MassageNot Available
StandardAnimating Dynamic TaillightsNot Available

*Prices exclude $995 destination, taxes, title, other options and dealer changes. Dealer sets actual price.